SHARIFA JORDAN

Sharifa Jordan is a natural networker, creative visionary and bona fied trendsetter. As a Marketing and Communications Strategist with over a decade of experience in both the public and private sectors, Sharifa has spent the last 15 years building and running a food and travel enterprise (La Cascina Ristorante, Toronto/ La Cascina Travels) while consulting on various unique start-ups in Canada (Toronto) and Italy.

Combining her experience as a respected restauranteur with her passion for two of her favourite countries— Barbados and Italy-- Sharifa developed RUMOLOGY, the first rum-based, ready-to-drink, premium bottled cocktail line, in 2017, working alongside Italy’s top Mixologists.

She works out to indulge— a fitness guru who feels guilt-free when placed in front of a multi-course meal and a perfectly paired bottle of wine. Having worked and lived in Italy (Puglia and Abruzzo) Sharifa has strategized with boutique wineries on how to best position themselves in the international market. She successfully created and presented a proposal to the Minister of Tourism of Abruzzo on ways to promote the region’s presence to foreign travellers.

In her hometown of Toronto, Sharifa began her communications career in the fashion industry, representing a luxury fashion design team and leading them to Toronto Fashion Week and a consignment collection offer with Saks Fifth Avenue, NYC.

Sharifa believes the success of a project is directly tied to how well the vision is communicated. At JORDAN COMMUNICATIONS, we partner with people and products we can proudly stand beside. We love a challenge and understand the importance of keeping a product relevant.

On a personal note, Sharifa is devoted to her Weimaraner dog, Bronx. She has a highly competitive nature, which led her to complete the NYC Marathon and earn a mention in The New York Times.

Sharifa’s native tongue is English and she has a conversational level of Italian. Her hobbies include entertaining, dancing, travelling, cooking and shoe shopping. She enjoys discussions on politics and social injustice and is working toward her dream project: of helping African migrants integrate into Italian society.